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Why Americans are buying $22 smoothies despite feeling terrible about the economy

  • Written by Yuanyuan (Gina) Cui, Assistant Professor of Marketing, Coastal Carolina University
Why Americans are buying $22 smoothies despite feeling terrible about the economyA selection of smoothies are listed in front of the high-end grocer Erewhon in Culver City, Calif., on July 17, 2024.Photo by Dania Maxwell/Los Angeles Times via Getty Images

Americans are skipping restaurant dinners, delaying car purchases and scouring for grocery deals. Amid tariff anxiety and broader stress over affordability, consumer...

Read more: Why Americans are buying $22 smoothies despite feeling terrible about the economy

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