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Trump and Biden ads on Facebook and Instagram focus on rallying the base

  • Written by Jennifer Stromer-Galley, Professor of Information Studies, Syracuse University
Trump and Biden ads on Facebook and Instagram focus on rallying the baseOnline political advertising is mostly attempting to mobilize candidates' existing supporters.AP Photo/Steve Ruark

The campaigns of Donald Trump and Joe Biden together spent US$65.8 million on social media advertising between June 1 and Sept. 13, according to Syracuse University’s Illuminating 2020 project. The project, which I am part of,...

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