FUCT gets day in court as SCOTUS considers dropping slippery moral standard when granting trademarks
- Written by Megan M Carpenter, Dean, University of New Hampshire
When’s a brand too scandalous to trademark?
That’s a question the Supreme Court will soon decide in a case that tests the constitutional limits of free speech.
I attended the oral argument on April 15, when lawyers representing streetwear clothing label FUCT argued the company has a right to register its brand as a trademark, which...
