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If you’re using 'millennial' as a meaningful measurement, you should probably stop

  • Written by Joseph Cabosky, Assistant Professor of Public Relations, University of North Carolina at Chapel Hill
If you’re using 'millennial' as a meaningful measurement, you should probably stopDoes your mental image of a millennial align with reality?Jacob Lund/Shutterstock.com

What value does the word “millennial” actually have?

Americans have heard the term ad nauseum by now. In politics, public relations or marketing, it’s a buzzword.

But millennial doesn’t hold nearly as much meaning as Americans pretend it...

Read more: If you’re using 'millennial' as a meaningful measurement, you should probably stop

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Metropolitan republishes selected articles from The Conversation USA with permission

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