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Forceful vaccine messages backfire with holdouts – how can it be done better?

  • Written by S. Shyam Sundar, James P. Jimirro Professor of Media Effects & Co-Director, Media Effects Research Laboratory, Penn State
Forceful vaccine messages backfire with holdouts – how can it be done better?Protesters gather at Indiana University in June 2021 to demonstrate against mandatory COVID-19 vaccinations for students, staff and faculty. SOPA Images/LightRocket via Getty Images

With the FDA approval of the Pfizer-BioNTech vaccine and the continued surge of the delta variant, governments across the world have renewed their push to increase the...

Read more: Forceful vaccine messages backfire with holdouts – how can it be done better?

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