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Are companies that support Pride and other social causes 'wokewashing'?

  • Written by Kim Sheehan, Professor of Journalism and Communication and Director of the Master's Program in Brand Responsibility, University of Oregon
Are companies that support Pride and other social causes 'wokewashing'?People with the Pride Alliance Network, sponsored by Starbucks, walk along Ocean Drive during the 11th annual Pride Parade as part of Miami Beach Pride week on April 7, 2019, in Miami Beach, Florida.

Consumers increasingly want companies to address society’s big problems, such as climate change and crumbling infrastructure. And polls suggest...

Read more: Are companies that support Pride and other social causes 'wokewashing'?

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