Asking customers to donate when they buy stuff may be good for business
- Written by Benjamin Lawrence, Aziz Hashim Professor of Franchise Entrepreneurship and Associate Professor of Hospitality, Georgia State University
Do you want to make a donation with that?Shutterstock.com/Jacob LundCashiers asking customers to donate small sums to charity while they’re at cash registers, known as checkout charity, is becoming a big business.
All that spare change, taken together with donations solicited through e-commerce, collectively raised at least US$440 billion in...
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