The big lessons of political advertising in 2018
- Written by Erika Franklin Fowler, Associate Professor of Government, Wesleyan University

The 2018 midterm elections are in the books, the winners have been declared and the 30-second attack ads are – finally – over.
As co-directors of the Wesleyan Media Project, which has tracked and analyzed campaign advertising since 2010, we spend a lot of time assessing trends in...