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Journalism needs an audience to survive, but isn't sure how to earn its loyalty

  • Written by Jacob L. Nelson, Assistant Professor of digital audience engagement, Arizona State University
Journalism needs an audience to survive, but isn't sure how to earn its loyaltyIs connecting with their audience key to journalism's future?Shutterstock

Journalism is in the midst of an existential crisis: the profession has undergone decades of declines in readership, revenue and public trust, with no obvious end in sight.

Many in the industry believe that the best way for newsrooms to recover both revenue and public trust is...

Read more: Journalism needs an audience to survive, but isn't sure how to earn its loyalty

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Metropolitan republishes selected articles from The Conversation USA with permission

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