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Facebook's 'transparency' efforts hide key reasons for showing ads

  • Written by Oana Goga, Research scientist, Centre national de la recherche scientifique (CNRS), Université Grenoble Alpes
Facebook's 'transparency' efforts hide key reasons for showing adsWhy is that ad targeting you?Olivier Le Moal/Shutterstock.com

Facebook’s advertising platform was not built to help social media users understand who was targeting them with messages, or why. It is an extremely powerful system, which lets advertisers target specific users according to a detailed range of attributes. For example, in 2017,...

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