How Uber and other digital platforms could trick us using behavioral science – unless we act fast
- Written by Abbey Stemler, Assistant Professor of Business Law and Ethics, Indiana University
Your location isn't all it knows.AP Photo/Mary AltafferUber’s business model is incredibly simple: It’s a platform that facilitates exchanges between people. And Uber’s been incredibly successful at it, almost eliminating the transaction costs of doing business in everything from shuttling people around town to delivering food.
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