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Revenue goals lurk behind decision to hold Big Ten college football games amid pandemic

  • Written by Mark S. Rosentraub, Professor of Sport Management, University of Michigan Medical School
Revenue goals lurk behind decision to hold Big Ten college football games amid pandemicGames are set to resume this October.Lawrence Iles/Icon Sportswire via Getty Images

Editor’s note: Despite concerns about COVID-19, Big Ten college football is set to begin Oct. 24. Here, Mark Rosentraub, a professor of sport management, addresses some of benefits and potential drawbacks of playing football too soon.

How much of this decision...

Read more: Revenue goals lurk behind decision to hold Big Ten college football games amid pandemic

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