Black Lives Matter, LGBTQ rights, Trump: The risks and rewards of corporate activism
- Written by Joshua T. Beck, Assistant Professor of Marketing, University of Oregon
Dozens of companies have recently expressed support for Black Lives Matter. Jessica Felicio via unsplash, CC BY-SAThe Research Brief is a short take about interesting academic work.
The big idea
Companies and CEOs are increasingly wading into political issues. My latest research suggests that such corporate activism can come with high costs if it...
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