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Trump's Twitter feed shows 'arc of the hero,' from savior to showdown

  • Written by Ronald Hill, Professor of Marketing, American University Kogod School of Business
Trump's Twitter feed shows 'arc of the hero,' from savior to showdownTrump's tweets depict himself as the lone savior of America.AP Photo/Brynn Anderson

The Research Brief is a short take about interesting academic work.

The big idea

I’ve analyzed over 30,000 tweets from Donald Trump’s Twitter feed from January 2015 to December 2020. They show Trump following a “hero’s journey,” from...

Read more: Trump's Twitter feed shows 'arc of the hero,' from savior to showdown

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