MASSIVEMUSIC JOINS SONGTRADR ALONGSIDE SONG ZU AND BIG SYNC MUSIC
- Written by Louisa McCole
Songtradr, the world">’s largest B2B music licensing tech platform, recently announced the acquisition of MassiveMusic, the world">’s largest creative music agency, renowned for helping global brands become more strategic and effective with the emotional power of music and sound. As part of the Songtradr family, MassiveMusic joins forces with Song Zu and Big Sync Music to bring together a depth of creative skill and resources the industry has not seen before. The partnership enables brands and creators to solve all their music needs in one place including bespoke, artist collaborations, music licensing, extensive data analytics and world class sonic branding.
Teaming up with Song Zu and Big Sync Music gives us an incredible amount of creative power,” said Hans Brouwer, CEO and Founder of MassiveMusic."> “With the creative excellence and craftsmanship of Massive">’s music and sound experts and Song Zu and Big Sync">’s amazing in-house talent, we are bringing together a whole new level of 360º service to agencies and brands that is unrivalled.”
We have admired MassiveMusic">’s creative work from afar for years and are beyond thrilled to be working together with them and Big Sync Music,” said Ramesh Sathiah, Executive Creative Director of Song Zu. Original Composition, Licensed Music, Artist Connections, Sonic Branding, Sound Design and Audio Post collaborating as one global team for our clients. Bring on any creative challenge - we are ready.”
MassiveMusic creates and curates world class music, strategic sonic branding solutions and music management for global brands such as Nike, Heineken, Apple, BMW and UEFA. This year, MassiveMusic also launched the world">’s first data-driven sonic branding tool: MassiveBASS, a revolutionary platform that combines art and science and predicts success in recall, distinctiveness and connection to brand personality.
Big Sync Music is a full service, creative music licensing agency working directly for brands and ad agencies and have produced award-winning work with global brands such as Magnum, Axe, Dove, Lipton, and more.
Song Zu’s capabilities align with those of MassiveMusic and Big Sync Music. Song Zu works in all areas of music and sound design, including soundtracks for television, film, advertising, online content, VR and installation spaces working with renowned brands and media businesses from around the world including Netflix, HBO, Samsung, Coca-Cola, Google, Amazon, and Guinness.
Clients can now access a full range of creative services in Los Angeles, New York, London, Paris, Amsterdam, Berlin, Hamburg, Warsaw, Tokyo, Singapore and Sydney.
ABOUT MASSIVEMUSIC:
MassiveMusic is the agency of record for some of the most famous brands in the world. As a trusted partner, MassiveMusic delivers everything a brand needs in the field of music, voice and sound. Impactful strategies, sonic brand identities and best-in-class compositions – the agency creates this and much more thanks to its fervent passion for music combined with craftsmanship and scientific research. The ultimate goal? To make the world sound better, while helping brands and agencies be more effective through the emotional power of sound. The nifty creators and strategic thinkers behind MassiveMusic can be found in offices and studios around the world. Rumour has it they also throw a massive party every once in a while.
ABOUT SONG ZU:
Song Zu is the most awarded music and sound design company in Australia and the Asia Pacific region, with post-production studios in Sydney and Singapore. They work in all facets of sonic branding including soundtracks for TV and radio advertising, online content, VR and installation spaces. Song Zu">’s unique position of being one of the longest standing companies of its kind is testament to their creative problem solving ability. Song Zu provides a full audio and post-production service, from music composition and sound design to voice over casting. The company has also sound supervised, scored and mixed a number of award winning TV series, documentaries and feature films.
ABOUT BIG SYNC MUSIC:
Big Sync Music is a global, full service, creative music licensing agency working directly with brands and advertising agencies. Big Sync">’s unique model consolidates music licensing, creation and strategy of global brands delivering their clients">’ concentrated buying power, creative continuity, centralised data reporting and consistency of process.
ABOUT SONGTRADR:
Songtradr is the largest B2B music licensing marketplace in the world, providing music creators and rights owners with a complete tech-enabled solution for rights management and monetization while providing B2B music users such as brands, advertisers, filmmakers, SVOD and broadcast networks, gaming, streaming and social media platforms with highly-efficient, AI guided access to music.
