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Why we're using filmmaking to encourage vaccination by Black and Latino Angelenos

  • Written by Jeremy Kagan, Professor of Film & Television Production, School of Cinematic Arts, University of Southern California
Why we're using filmmaking to encourage vaccination by Black and Latino AngelenosStrong narratives can help sway opinions.Jeremy Kagan, CC BY-SA

People have recognized the power of storytelling for thousands of years. The Bible relies on parables like the prodigal son because stories successfully convey the underlying message in a memorable way that’s easy to pass along to future generations.

But when public health leaders...

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