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Payment apps asking for specific tips before service annoy the heck out of users – but still generate bigger gratuities

  • Written by Alei Fan, Assistant Professor of Hospitality and Tourism Management, Purdue University
Payment apps asking for specific tips before service annoy the heck out of users – but still generate bigger gratuitiesCustomers may prefer the old-fashioned tip jar. SDI Productions/iStock via Getty Images

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The big idea

Asking customers to leave specific tip amounts before food is delivered or provided prompts larger gratuities but also leads to lower satisfaction – especially if the payment...

Read more: Payment apps asking for specific tips before service annoy the heck out of users – but still...

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