Science has always been marketed, from 18th-century coffeehouse demos of Newton’s ideas to today’s TikTok explainers
- Written by Beth DuFault, Assistant Professor of Marketing, University of Portland
For science ideas to catch on, they had to be promoted.Hulton Archive via Getty ImagesPeople often see science as a world apart: cool, rational and untouched by persuasion or performance. In this view, scientists simply discover truth, and truth speaks for itself.
But history tells a different story. Scientific theories do not simply reveal...