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What social change movements can learn from fly fishing: The value of a care-focused message

  • Written by Brett Crawford, Associate Professor of Management, Grand Valley State University
What social change movements can learn from fly fishing: The value of a care-focused messageFly-fishing in Alaska's Tongass National Forest.Joseph/Flickr, CC BY-SA

Summer and fall are prime times for getting outdoors across the U.S. According to an annual survey produced by the outdoor industry, 55% of Americans age 6 and up participated in some kind of outdoor recreation in 2022, and that number is on the rise.

However, the activities...

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