Focus on right now, not the distant future, to stay motivated and on track to your long-term health goals
- Written by Kaitlin Woolley, Associate Professor of Marketing, Cornell University
The fresh flavors taste good now – a here-and-now reward that's more motivating than potentially avoiding health problems in the future.kajakiki/E+ via Getty ImagesIt’s a familiar start-of-the-year scene. You’ve committed to a healthier lifestyle and are determined that this time is going to be different. Your refrigerator is...