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Bad Bunny’s Super Bowl show is part of long play drawn up by NFL to score with Latin America

  • Written by Jared Bahir Browsh, Assistant Teaching Professor of Critical Sports Studies, University of Colorado Boulder
Bad Bunny’s Super Bowl show is part of long play drawn up by NFL to score with Latin AmericaBad Bunny performs on stage on Dec. 11, 2025, in Mexico City, Mexico. Emma McIntyre/Getty Images

Donald Trump, it is fair to assume, will be switching channels during this year’s Super Bowl halftime show.

The U.S. president has already said that he won’t be attending Super Bowl LX in person, suggesting that the venue, Levi’s...

Read more: Bad Bunny’s Super Bowl show is part of long play drawn up by NFL to score with Latin America

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