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College athletes still are not allowed to be paid by universities − here’s why

  • Written by Cyntrice Thomas, Instructional Associate Professor, Sport Management, University of Florida
College athletes still are not allowed to be paid by universities − here’s whyCollege athletes help generate billions of dollars in revenue through TV deals, but colleges aren't allowed to compensate them for their fame.Lance King for Getty Images

Ever since July 1, 2021, student-athletes have been able to pursue endorsement deals. But when it comes to getting paid by the universities for which they play, the students have...

Read more: College athletes still are not allowed to be paid by universities − here’s why

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