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Why restaurant self-service kiosks can actually result in customers ordering less food

  • Written by Lu Lu, Associate Professor of Sport, Tourism and Hospitality Management, Temple University
Why restaurant self-service kiosks can actually result in customers ordering less foodBusinesses can take steps to relieve customer rush and pressure while using self-service kiosks.frantic00/Getty Images

When restaurant customers order from a self-service kiosk while a line forms behind them, they feel rushed, prompting them to buy less and stick to familiar items instead of browsing for something new, according to a recent study...

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