Perseverance doesn’t always pay off for companies – sometimes it’s better to ‘fail fast’
- Written by Scott Friend, Professor and Schaefer Endowed Chair in Marketing, University of Dayton
Slack's embrace of a ‘fail fast’ approach helped it become the world's dominant intra-office messaging app. AP Photo/Kiichiro SatoAcross the business world, companies often double down on struggling ideas, retreating only after clear evidence shows they won’t work.
A recent spectacular example was Meta’s metaverse push....
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