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Singles Day shows China's global retail power

  • Written by Venkatesh Shankar, Professor of Marketing; Director of Research, Center for Retailing Studies, Texas A&M University
Singles Day shows China's global retail powerA mascot for Alibaba's online shopping site Tmall urges customers to buy on Singles Day.AP Photo/Ng Han Guan

Nov. 11, or 11/11, has been celebrated as Singles Day – a sort of anti-Valentine’s Day for single people – since 1993. Chosen because its date has four ones in a row, the holiday originated in China and has become the...

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