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How humans fit into Google’s machine future

  • Written by Ed Finn, Associate Professor of Arts, Media and Engineering; Associate Professor of English; Director, Center for Science and the Imagination, Arizona State University
How humans fit into Google’s machine futureWill people use technology, or will it use us?Zapp2Photo/Shutterstock.com

In 1998, Google began humbly, formally incorporated in a Menlo Park garage, providing search results from a server housed in Lego bricks. It had a straightforward goal: make the poorly indexed World Wide Web accessible to humans. Its success was based on an algorithm that...

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