Savvy social media strategies boost anti-establishment political wins
- Written by Saiph Savage, Assistant Professor of Computer Science, West Virginia University
Mexican President-elect Andrés Manuel López Obrador.AP Photo/Marco UgarteMexico’s anti-establishment presidential candidate, Andrés Manuel López Obrador, faced opposition from the mainstream media. And he spent 13 percent less on advertising than his opponents. Yet the man commonly known by his initials as...
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