Why people become vegans: The history, sex and science of a meatless existence
- Written by Joshua T. Beck, Assistant Professor of Marketing, University of Oregon

At the age of 14, a young Donald Watson watched as a terrified pig was slaughtered on his family farm. In the British boy’s eyes, the screaming pig was being murdered. Watson stopped eating meat and eventually gave up dairy as well.
Later, as an adult in 1944, Watson realized that other people shared...
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