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I studied buttons for 7 years and learned these 5 lessons about how and why people push them

  • Written by Rachel Plotnick, Assistant Professor of Cinema and Media Studies, Indiana University
I studied buttons for 7 years and learned these 5 lessons about how and why people push themPress here – to do what, exactly?Pornthip Pongpakpatporn/Shutterstock.com

All day every day, throughout the United States, people push buttons – on coffee makers, TV remote controls and even social media posts they “like.” For more than seven years, I’ve been trying to understand why, looking into where buttons came...

Read more: I studied buttons for 7 years and learned these 5 lessons about how and why people push them

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