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Facebook is a persuasion platform that's changing the advertising rulebook

  • Written by Saleem Alhabash, Associate Professor of Advertising + Public Relations, Michigan State University
Facebook is a persuasion platform that's changing the advertising rulebookDoesn't take much thought to tap in those 'likes.'sitthiphong/Shutterstock.com

Facebook – the social network that started in a Harvard dorm room 15 years ago – has evolved into a media and advertising giant. It’s helped create a new age of precise consumer insights. With over 2 billion users worldwide, Facebook can offer granular...

Read more: Facebook is a persuasion platform that's changing the advertising rulebook

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