What a boycott that never happened can reveal about blame, consumer psychology and the free-market system
- Written by Brandon Reich, Assistant Professor of Marketing, Portland State University
United Airlines officials testify after United physically forced a customer off a Chicago flight.Reuters/Kevin LamarqueImagine that a passenger is asked to leave an overbooked flight. When the passenger refuses, saying he is needed for important work, he is physically assaulted and dragged off the flight.
Imagine that the American public directed...