People diagnosed with cancer often don’t embrace the term 'survivor'
- Written by Leonard L. Berry, University Distinguished Professor of Marketing, Mays Business School; Senior Fellow, Institute for Healthcare Improvement, Texas A&M University
Cancer survivors are honored at a Relay for Life Event in Twinsburg, Ohio, in June 2009. Researchers found that many survivors do not like that label.Kenneth Sponsler/Shutterstock.com“Cancer survivor” has become a catch-all phrase to refer to living individuals diagnosed with cancer at some point in their lives. Cancer clinics and...
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