3 ways that big data reveals what you really like to watch, read and listen to
- Written by Anjana Susarla, Associate Professor of Information Systems, Michigan State University
Generating new entertainment data.MinDof/shutterstock.comAnyone who’s watched “Bridget Jones’s Diary” knows one of her New Year’s resolutions is “Not go out every night but stay in and read books and listen to classical music.”
The reality, however, is substantially different. What people actually do in...
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