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World Vision tinkers with its 70-year-old child sponsorship model

  • Written by David King, Assistant Professor of Philanthropic Studies, IUPUI

With offices in nearly 100 countries, a US$2.75 billion annual budget, and about 40,000 employees, World Vision is among the largest Christian humanitarian agencies on Earth.

One fundraising method helped make World Vision one of the biggest nonprofits: persuading millions of people to donate around $40 a month to “sponsor” specific...

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