Companies are struggling to engage with today's activists – a new survey explores why
- Written by Fred Cook, Director, Center for Public Relations, University of Southern California, Annenberg School for Communication and Journalism
Companies are having trouble keeping up with the recent rise of activism.AP Photo/Rogelio V. SolisDozens of companies with no track record of activism have made statements in recent weeks in support of Black Lives Matter following what I believe is unprecedented pressure from racial justice protesters.
It may have come as a surprise to some...
Read more: Companies are struggling to engage with today's activists – a new survey explores why