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Companies are struggling to engage with today's activists – a new survey explores why

  • Written by Fred Cook, Director, Center for Public Relations, University of Southern California, Annenberg School for Communication and Journalism
Companies are struggling to engage with today's activists – a new survey explores whyCompanies are having trouble keeping up with the recent rise of activism.AP Photo/Rogelio V. Solis

Dozens of companies with no track record of activism have made statements in recent weeks in support of Black Lives Matter following what I believe is unprecedented pressure from racial justice protesters.

It may have come as a surprise to some...

Read more: Companies are struggling to engage with today's activists – a new survey explores why

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