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Winning worker hearts and minds is key to companies achieving their green goals

  • Written by CB Bhattacharya, Professor of Sustainability and Ethics, University of Pittsburgh
Winning worker hearts and minds is key to companies achieving their green goalsEvery employee needs to embrace a company's sustainability mission if it hopes to succeed. pcruciatti/Shutterstock.com

A lot of companies say they care about the environment and commit to certain goals but don’t end up doing much about it.

A whopping 78% of companies in the Standard & Poor’s 500, for example, issued sustainability...

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