Experiencing physical pain can cause you to overspend
- Written by Eugene Y. Chan, Associate Professor, Purdue University
Spending money can seem a bit easier when you're in physical pain.Nathan Dumlao/Unsplash, CC BY-SAThe Research Brief is a short take about interesting academic work.
The big idea
Suffering from pain causes consumers to spend more money than they otherwise would – perhaps 20% more – according to new research I conducted. This is based on...
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