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Typefaces have personality – and can be political

  • Written by Daniel Tamul, Assistant Professor in Communications, Virginia Tech
Typefaces have personality – and can be politicalBarack Obama's 2008 campaign logo inspired scholars to study the role of typeface in political communication.Getty/Sebastian Willnow/DDP/AFP

Any graphic designer worth their salt can tell you the best typeface for a new law practice in town is going to be drastically different than the typeface used for the local tattoo parlor.

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