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Top football recruits bring in big money for colleges – COVID-19 could threaten revenue

  • Written by Trevon Logan, Professor of Economics, The Ohio State University
Top football recruits bring in big money for colleges – COVID-19 could threaten revenueFootball glory costs money.Icon Sportswire/Getty Images

Colleges and universities are spending more than ever to land the nation’s top football recruits, with some schools having boosted their recruiting budgets by more than 300% in the last five years.

These budgets can surpass US$2 million for schools like the University of Tennessee. Is it...

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