Turn shopping stress into purposeful gift giving by cultivating ‘consumer wisdom’ during the holidays
- Written by Michael Luchs, JS Mack Professor of Business, William & Mary
The most meaningful gifts reflect the recipient’s values and identity – and the giver’s, too.Halfpoint images/Moment via Getty ImagesEvery fall I anticipate the winter holidays with almost childlike joy. I look forward to familiar traditions with friends and family, eggnog in my coffee, and the sense that everyone is feeling a...
