No credit history? No problem − new research suggests shopping data works as a proxy for creditworthiness
- Written by Joonhyuk Yang, Assistant Professor of Marketing, Mendoza College of Business, University of Notre Dame

If you didn’t know much about someone, would you lend them a whole lot of money? Probably not – and banks are the same way. That’s why people with no credit history often have trouble getting loans. Banks and credit bureaus look at...