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No credit history? No problem − new research suggests shopping data works as a proxy for creditworthiness

  • Written by Joonhyuk Yang, Assistant Professor of Marketing, Mendoza College of Business, University of Notre Dame
No credit history? No problem − new research suggests shopping data works as a proxy for creditworthinessNo credit history? That need not be a problem for first-time borrowing.AP Photo/Mark Humphrey

If you didn’t know much about someone, would you lend them a whole lot of money? Probably not – and banks are the same way. That’s why people with no credit history often have trouble getting loans. Banks and credit bureaus look at...

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