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Why are investors so cocky? They often have a biased memory – and selectively forget their money-losing stocks

  • Written by Philip Fernbach, Associate Professor of Marketing, University of Colorado Boulder
Why are investors so cocky? They often have a biased memory – and selectively forget their money-losing stocksInvestors often seem to view their performance through pink-tinted glasses. AP Photo/Seth Wenig

The Research Brief is a short take about interesting academic work.

The big idea

Stock investors mistakenly remember their past investments as better than they actually were, which leads them to be overconfident about how they’ll perform in the...

Read more: Why are investors so cocky? They often have a biased memory – and selectively forget their...

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