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What are dark patterns? An online media expert explains

  • Written by Jasmine McNealy, Associate Professor, University of Florida
What are dark patterns? An online media expert explainsIt's not you; many e-commerce websites are difficult to use by design.fizkes/iStock via Getty Images

Dark patterns are design elements that deliberately obscure, mislead, coerce and/or deceive website visitors into making unintended and possibly harmful choices.

Dark patterns can be found in many kinds of sites and are used by several kinds of...

Read more: What are dark patterns? An online media expert explains

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