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Drake and Jake, Mountain Dew's millions and the Marvel Universe – which ads won the Super Bowl, and which fell flat

  • Written by Alexander Carter, Phd Student in Advertising, University of Tennessee
Drake and Jake, Mountain Dew's millions and the Marvel Universe – which ads won the Super Bowl, and which fell flatState Farm's 'Drake' ad was one of the Twitter winners of the Super Bowl.State Farm

Live sporting events are among the few remaining places where advertisers can ensure that no one fast forwards through their commercials which is why companies were willing to pay US$5.5 million for just 30 seconds of air time on Super Bowl Sunday.

So who...

Read more: Drake and Jake, Mountain Dew's millions and the Marvel Universe – which ads won the Super Bowl,...

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