How Bezos and Amazon changed the world
- Written by Venkatesh Shankar, Coleman Chair Professor of Marketing and Director of Research, Texas A&M University

Amazon announced Jeff Bezos is stepping down as CEO almost 27 years after he founded the company to sell books to customers over dial-up modems.
Amazon wasn’t the first bookstore to sell online, but it wanted to be “Earth’s biggest.” When it first launched, a...