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Women of color spend more than $8 billion on bleaching creams worldwide every year

  • Written by Ronald Hall, Professor of Social Work, Michigan State University
Women of color spend more than $8 billion on bleaching creams worldwide every yearSkin-lightening creams for sale in a shop in New Delhi, India, in 2020. Sajjad Hussain / Getty ImagesWomen of color spend more than $8 billion on bleaching creams worldwide every yearCC BY-ND

The idealization of light skin as the pinnacle of beauty affects self-esteem for women of color around the world. In many cultures, skin color is a social benchmark that is often used by people of color and whites alike in lieu of race....

Read more: Women of color spend more than $8 billion on bleaching creams worldwide every year

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