• Written by News Company

The year 2020 was perceived to be a very eventful year with so many expectations and rewards. But just 3 months into the New Year came the pandemic wave of COVID-19 and all the facets of life turned upside down. On one hand people needed to consider making significant changes so as to adapt to the crisis on what is being termed as “the new normal”. Businesses, on the other hand, have to brace for the negative economic impact as there seems to be a major shift in the habits of people, especially in their spending pattern.

Since the lockdown has restricted people from stepping outside their homes, the next possible solution to explore what’s happening around the world is through the internet. Needless to say, the virus has increased internet usage exponentially, but it has also caused search traffic to business websites to sink in multiple industries.

Does that imply that SEO is redundant for businesses right now? Absolutely not! For businesses to take advantage in such uncertain times would be to rethink their 2020 SEO strategies and thoroughly understand the impact of an insightful SEO roadmap in this rapidly changing environment. And what better way to do it than seek help from BLURN – the most sought after SEO agency in Sydney and Melbourne, Australia.

First let us understand the impact of COVID-19 on search traffic and why SEO really matters in the pandemic crisis.

It is no secret that internet usage has gone through the roof during this outbreak, but it must be noted that ‘internet use’ does not refer exclusively to just online search. It also includes activities such as electronic money transfers, virtual meetings (ZOOM being the popular choice), movie streaming, gaming, social media and so on. Search volumes have certainly increased but predominantly towards health, news and highly relevant industries. In other words, SEO looks very different industry-wise.

For essential businesses, SEO is of prime importance so as to stand out among competitors. For non-essential and temporarily closed businesses, SEO doesn’t make much sense.

Read on to learn why SEO is a worthwhile focus for your business right now and what tangible steps you can take to positively impact your website traffic.

First and foremost, figure out the essential nature of your business and immediately update your website, business profiles on all the platforms and all other digital assets to accurately guide the user to the status of your physical location and how your business plans to make itself available for the foreseeable future.

Here are some SEO trends to watch out for:

Voice Search

With artificial intelligence and chatbots on websites becoming the new norm, Voice Search has become rather popular to the extent of being almost a necessity. With the onset of highly developed technology such as Google Home, Amazon Alexa, Siri, Google Assistant and the likes, users are now opting for voice searches over other alternatives. In comparison to 33 million voice searches in 2017, the first quarter of 2019 saw a drastic jump to almost 42% of online users opting for the voice search.

BERT Update

In December 2019, Google levelled the BERT Update which focussed attention to the quality of content on your webpage/ website. This, in turn, kept a check on the relevancy of content and the target of the user. The SEO professionals at Blurn, Australia believe that Google will most certainly be inspecting the website status using YMYL (Your Money Your Life) and EAT (Expertise, Authoritativeness, and Trustworthiness) elements.

How to be BERT ready

Start paying attention to the content and its relevance as it will be evaluated for words, sentences, and phrases under the BERT update. Hence it becomes pivotal to have appropriate content relatable to the questions that a searcher might have in mind. For instance, if a user searches “home treatments for stomach-ache”, then Google will rank those pages on top which will visibly talk about “tips or home remedies for stomach-aches”.

Fix your Technical SEO and UI/UX Factors

The Experts at Blurn, Australia believe that in order to increase your rankings, it is an absolute must to have a user-friendly page. Many websites pay the least attention to technical SEO and UI/UX factors and only concentrate on basic SEO. This can be risky as the search engines while ranking your website take into consideration if your webpage is UI/UX responsive.

Few steps to improve UI/UX which will eventually improve your SEO rankings

Check your page’s bounce rate

Unconnected keywords, sluggish loading speed, page mistakes can lead to higher bounce rates

Do A/B testing to find out what works better in terms of viewers staying on a particular page

Write better headings to grasp the reader’s attention

Set up an easy navigation menu and include a search bar at all times

Length of the content

Pay attention to the length as well as the quality of the content. It has to be relevant and yet crisp and to the point. Let’s admit the fact that nobody has enough time to know the great history behind every detail. According to a recent study, from the top 10 results of blog search, it was determined that the standard length of a blog should be around 2000 words. Thus proving that web pages having numbers of high-quality content leads to gain higher rankings, and also get maximum visibility.

Note that the content must be able to indirectly respond to the queries put up by the users. All in all, whether you are into a small or big business, it is always in your best interest to seek professional help especially in matters of SEO.

Blurn undoubtedly is the most sought-after Best SEO & Web Design agency in Sydney and Melbourne, Australia and for the right reasons. They have been offering user-friendly website promotion services to patrons across the world. With a keen focus on result-driven methods to get the top search engine rankings for each of its clients, it is no wonder that Blurn features among the preferred SEO agencies in Australia. Moreover, the agency can also assist you in designing the best websites offering the perfect stability between SEO and the latest trends. More Info Australia, 

50 Murray St, 

Sydney NSW 2000, 


is a leading profit-focused Digital Marketing Agency offering a wide range of digital marketing services, including:

Digital Marketing Consultation, Search Engine Optimisation, Web Design, Paid Search(SEM/PPC), Social Media Marketing, Programmatic RTB display Marketing, Direct Display Marketing, Video Marketing, Email and SMS Marketing, Marketing Automation & CRM, Remarketing, Creative Design

Entertainment News


“Super Cool” is more than the name of rising international hitmaker AV Super Sunshine’s latest infectious 80’s techno inflected single. It’s the dizzying, freewheeling world he’s been living in these past months since the release of his previous ...

News Co - avatar News Co

Angela Predhomme - “Warmest Wish for You”

What could possibly help us heal from the exceptionally trying year of 2020? Singer-songwriter Angela Predhomme hopes that an inspiring new holiday song might give us a little solace. “Warmest Wish for You” is soul-tinged, feel-good song with a ...

News Co - avatar News Co

Gasoline Tequila Introduces Official Video For Pandemic-Inspired Track

“Sonder” Acclaimed New York City #IndieFlamencoRock band Gasoline Tequila has released the video for “Sonder,” a haunting ode to the desolate streets of Manhattan during the height of the coronavirus pandemic, and a poignant tribute to the endurin...

News Co - avatar News Co

Veteran Drummer Meets Our Collective Moment with His Bands Hit Song “TOGETHER”

I put this quote at the top of my new bio because I want everyone to know how I feel: “In this moment we are sharing ‘TOGETHER’ with the world. In my heart, this is the rock song for the times we are living in.” The recent humbling success that...

Michael Mesey, American Greed - avatar Michael Mesey, American Greed

GREYE Manager Talks About Her Musical Journey

People often ask me what the most exciting, gratifying parts of managing Greye have been, and I prefer to respond, “All of it” – the shows (around our home base of Daytona Beach and beyond), the tours up and down the East Coast and being in the s...

Karen Wardle, Band Manager - avatar Karen Wardle, Band Manager


Just as Danny Winn’s whirlwind acting career was starting to explode in 2015, he met veteran director Rich Sickler on the set of WGN America’s “Manhattan” series, in which he appeared in five episodes, four as “Scientist Brock,” one as a state troo...

News Co - avatar News Co

Metropolitan Business News

Do Directories Still Help SEO?

Directories were once one of the main staples of SEO and they were definitely in existence before search engines took over. Directories were once the main way that people navigated the world wide we...

News Co - avatar News Co

Shipping Container FAQs

If you are looking to rent or purchase a shipping container, you probably have a few questions. We have selected some of the most common questions and answered them here. We hope that you find this ...

News Co - avatar News Co

Is Duplicate Content an SEO Myth?

Any marketer you speak to about duplicate content is concerned about a “duplicate content penalty” but they are probably not very experienced with SEO. Google has specific guidelines on duplicate co...

News Co - avatar News Co

5 Key Factors To Starting A Website

Every business needs a website to be successful. However, this is a challenge for many due to the lack of coding and designing skills. The good news is, you do have a way around this—hire a deve...

News Co - avatar News Co

So You Want To Be A Project Manager? Here's What You Must Do

Project management is often a popular choice for people looking to make a mark in the organizations they work for. It's a great choice as well. If you hate monotony, love getting people and res...

News Co - avatar News Co

How to Deliver the Perfect Elevator Pitch

Do you struggle with explaining your career with professional or personal contacts, and you want to make a lasting impression? Whether you're looking for a job or building up your network, a wel...

Adam Jacobs - avatar Adam Jacobs

Writers Wanted

News Co Media Group

Content & Technology Connecting Global Audiences

More Information - Less Opinion