• Written by News Co Media

Google ads, previously known as Google AdWords is one of the best and most effective ways to advertise your business online. According to data released by Google, over 5.5 billion searches are made each day on Google search. Using Google AdWords is a great way to market your business, especially if your website is still new or it is not performing well on the search engine ranking. The reason why Google AdWords is very effective is that it targets customers who are actively looking for products or services that your business offers. Recent data from Google showed that every $1 spend on Google AdWords brings an average return of $2 in revenue. So, are you thinking of setting up a Google AdWords campaign? If yes, you have made the right decision. However, how you get started is very important and will determine if your campaign will be a success or not. In this article, we will discuss 5 things you must consider for an effective Google AdWords campaign.

1. Consider customer demand

The first and most important thing that most people squally overlook when setting up a Google ads campaign is customer demand. Remember that if your target customers are not searching for your products or services on Google search, then your Google AdWords campaign will not be successful. So, before you set up your first Google AdWords campaign, take your time and research to know if the services or products that you offer are in demand. There are many tools you can use to know the products or services you offer are searched by your target customers. For instance, you can use keyword research tools to determine keywords that most users type when looking for products or services that you offer. You can also analyze your competitor’s Google AdWords campaign to know whether it is profitable. Only set up a Google AdWords campaign, if you are certain that the products or services that you offer are in demand.

2. Identify profitable keywords

Another very important thing to consider before setting up a Google AdWords campaign is profitable keywords. In fact, the reason why most people don’t get a good return from their Google AdWords campaign is that they go after keywords where there is no chance of being profitable. Keywords or key phrases are what people search for in search engines. A profitable keyword is one that drives quality customers to your website who are ready to swipe their credit cards. To identify profitable keywords, put yourself in the shoes of the customer then ask yourself “if I wanted to find these products or services, what would I type on Google? You can also consult your family members, friends to help you determine profitable keywords. Another great way to determine the right keyword is by using keyword research tools to gather crucial data on keyword volume and rend, keyword competition, conversion value, relevance, and more. You can also analyze the keywords that your competitors are using to drive traffic. Don’t invest your time and money in a campaign that is destined to fail. So, before you set up a Google AdWords campaign, ensure that you identify profitable keywords.

3. Consider if you can afford to advertise on Google AdWords

Before you get too excited when starting your Google AdWords campaign, ask yourself this crucial question “Can I afford to advertise on these keywords?” You need to compare your website’s maximum cost per click to the estimated keyword cost per click in the keyword tool to know if you can afford to advertise or not. For instance, if your maximum cost per click is $6 and the estimated cost per click is $4, then there is a good chance that you can profitably advertise on that particular keyword. Your maximum cost per click is determined by many factors including your website conversion rate, your target advertising margin, and your profits per customer. Determining your maximum cost per click is important as it will help you know if you can afford your Google AdWords camping ad whether your campaign will be profitable.

4. Gather competitors intelligence

Once you have established that buyers are searching for products or services that your business offers, then the next crucial step is analyzing your competitor’s Google AdWords strategy. Gathering competitor intelligence will help you reduce risk and maximize your ROI. In your niche, some competitors have already tested and optimized their Google ads campaign. This means that they have figured out ads, keywords, and landing pages that work and those that don’t. Leveraging this intelligence will help you get the most out of your AdWords campaign. It is very difficult to hack into your competitor’s Google AdWords account. Fortunately, there are many spy tools that you can use such as keywordSpy to access all crucial information about your competitor's AdWords campaign, including target keywords, historical adverting information, and much more. Before you set up your Google AdWords campaign, check your competitor’s strategy to find out what works and what does not to help minimize risk and increase your ROI.

5. Create a compelling unique selling proposition

Unique selling proposition (USP) refers to strategies that make your business unique from your competitors. Once you have analyzed your competitor's Google ads strategy, you need to ask yourself, “What I can do to make my Google AdWords campaign stand out?” Before you set up your Google AdWords campaign, you need to create a compelling advertising strategy that will make your target customers choose you over your competitors. Create a powerful unique selling proposition before setting up your Google AdWords campaign has three crucial benefits. First, it helps to attract traffic from qualified prospects (people who are ready to take action) and deter unwanted leads (people who won’t take any action). Second, a USP will boost your conversation thus boosting your revenue. Thirdly, a strong USP will help abolish comparison shopping. Customers will not visit your website to compare prices but to take action. A strong USP will help make your Google AdWords campaign a big success.
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