• Written by News Company

SEO operators don’t need thousands upon thousands of dollars to become successful.


What SEO practitioners needs more than ever is the skills and diligence to identify problems that are acting as roadblocks and quickly eliminating them from the equation. PPC (pay per click) advertisement campaigns with SEO Shark and Google AdWords can be a cost effective measure to improve your businesses online presence.


Fortunately there are some strategies that optimisers can use that are 100% free without requiring any type of financial commitment.


Forget forking out for expensive software packages or through outsourced professionals because operators on limited funds can manage this project effectively and efficiently.

Get The Website Checked For SEO Speed


Site speed checks are instantaneous and cost SEO experts and amateurs alike $0. Simply by copying and pasting the website link into any number of the free outlets that are available to users, they will be able to deliver a diagnostic on speed performance. Google’s algorithm changes have made this domain a priority as slow loading translates to poor quality links. Access a report free of charge and see what elements of the site are slowing down performance.

SEO Blogging


If you are in the game of optimisation and in the business of pushing the assets of a brand, there is a chance that you can write with authority about a particular topic or niche. There is no financial investment necessary to write at length about a subject, from sports and hospitality to smartphone products and schooling, search engines crave well crafted content that is uniquely developed.

Instigate Mobile Compatibility for SEO


Much like the speed check, SEO participants can run similar tests for mobile compatibility. More online traffic is conducted on handheld devices than on desktops, so this maneuver is designed to cater to the habits and behaviours of a majority of constituents. From basic formatting, loading and navigation, it is fundamental that the website is equally well received on smartphones – an exercise that costs nothing to fix.

Indexing Images for SEO


19% of all Google searches are conducted for images, making optimisation a one in five game of ranking through pictures. In order to be in line with this trend, it is a wise strategy to collect all branded images and index them correctly via titles, descriptions, links and alt-text that utilise the right keywords.

Expand The URL Structure for SEO


The URL structure is an aspect of SEO that probably doesn’t garner enough attention as it should. However, in the domain of operating on a modest budget, this is a tactic that can generate quality results. With artificial intelligence and mobile integration earning a stronger foothold with Google, it is now key for users to expand on the URL structure to ensure that the crawling process is simplified for the search engine.


A poor example with a thin URL structure would look like the following:


When there is more detail provided to sort through preferences within the website, it will have a healthier complexion:


This activity requires some work and energy, but no extra dollars.

Repairing Broken Links for SEO


It remains one of the most frustrating elements of the online experience when users are offered a link to a new and informative page only to see a big fat error message broadcast. Not only is this a downer for people using the website, but it will hamper SEO progress given that the link is insufficient. A simple, quick and free means of improving a brand’s ranking is to run a diagnostic on the health of these links and ensure they are sending visitors to the right domain.

SEO Summary


For SEO practitioners working with limited funds, they should understand that this is an exercise that combines a variety of disciplines without investing thousands of dollars. Paid advertisements are effective and gain traction but the greatest resource that any individual or business can have is knowledge and applying that knowledge to the art form of optimisation.


Business News

How to make overseas transfers easier?

Mainstream banks can charge as much as $20 just to process a basic international money transfer. Fortunately, today people are not doomed to handling personal finances only through mainstream global big banks. There are numerous independent fin...

News Company - avatar News Company

The flourishing international market of fragrance and perfume

There is something special and unique about the art of fragrance. This is a big world and there are quite literally a lot of smells around at any given time. In fact, as one of the five human senses is smell, we are engaging with the world and those ...

News Company - avatar News Company

Impact of good marketing on sales

Sales and marketing are brothers as they go hand and in hand. The job of both of these departments is to generate revenue so that an organization can make money. A company that does not generate revenue will eventually shut down. Marketing means to...

News Company - avatar News Company

7 effective tips for increasing sales in retail

It seems that retailers have drawn a difficult lot in the 21st century: competition from online retail is growing steadily. After all, Internet retailers can sell your products at significantly lower prices than is the case with a conventional spec...

News Company - avatar News Company

10 Reasons to Use Labels

People cannot stop biting their nails, considering the messy condition of their homes. You open your kitchen drawer to grab some utensils, but instead, you take a glance at toys lying inside that drawers. Honestly, organizing homes is not a child’s...

News Company - avatar News Company

Entertainment News

TED CLINE ... Country Music Done Right

Country Music Done Right When Ted Cline uses the phrase “Country Music Done Right” to describe his engaging vibe, the Kansas City area-based singer/songwriter isn’t simply being crafty or clev...

News Company - avatar News Company

LAMONT DOZIER, JR. “Why Can’t We Be Lovers”/”I’m Gonna Take My Time”

When it comes to enduring musical legacies, it’s always inspiring when the melodic, grooving evergreen apples drop so close to the tree. The son and namesake of legendary singer, songwriter and re...

News Company - avatar News Company

DAWGGONEDAVIS ft. Chago G Williams (Rap Master, Producer)

“Darkest Hour” Just a little over two years since Rebecca “DawgGoneDavis” first took the world (and the World & Euro Indie charts) by storm with her quirky and infectious debut single “Mi...

News Company - avatar News Company

Stephen Wrench “Burning Bridges”

When the true colors of people you thought were nice and kind become the latest casualties of your Facebook friends list, the gloves just have to come off. As Stephen Wrench so powerfully and bl...

News Company - avatar News Company

Indulgent Fool Gasoline Tequila

Indulgent Fool,” the latest release from Gasoline Tequila, uses the emotive language of guitar to tell a story about sensuality and courtship. Any given night, in any given room, can define an arti...

News Company - avatar News Company

Chelsey Green and The Green Project release fresh new EP, ReEnvisioned

Chelsey Green and The Green Project. Their fresh new EP, ReEnvisioned, is a dynamic and empowering collection that in only four tracks showcases their passions for contemporary and traditional jazz...

News Company - avatar News Company

Fresh Prince of Bel Air's original "Aunt Viv" Janet Hubert announces new animation project

‘JG and the BC Kids’ Starts Preproduction with Toonz Media Group, Elijah Rock Productions and Ericka Nicole Malone Entertainment to Inspire Children to Embrace Themselves and Others  ...

News Company - avatar News Company

ANGELA PREDHOMME - It’s just So Good To Be Free

There’s something powerful and inspiring about an independent artist who pursues her passion and finds widespread success on her own terms, rather than following the generally accepted mainstream ...

News Company - avatar News Company

In the midst of the COVID-19 pandemic, Pure Mission Entertainment’s Willie J releases “In The Morning”

“In the Morning” To borrow from a well-known spiritual cliché, sometimes the musical muse works in mysterious ways. When Willie J joined forces in 2019 with Atlanta producer Cool Kid Diddy and...

Tom Estey - avatar Tom Estey



Are you planning to go on a trip? Possibly, you do not know what things are most necessary on a trip. In this article, we will guide you through some important tips. These tips help you to...

News Company - avatar News Company

New Baggage Regulations to Help Aussie Parents Travel with Infants

Travelling around the globe has never been easy, especially when infants tag along for the trip. One of the main issues that parents often have to deal with is the need to bring extra item...

News Company - avatar News Company

Maya Beach Opens to Tourists

Despite recent reports that Southern Thailand's famous Maya Beach will close for three months this year, in fact no decision to this effect has been made by Thai authorities. Phi Phi Nati...

Maevadi Rosenfeldt - avatar Maevadi Rosenfeldt