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How the Philadelphia Art Museum is reinventing itself for the Instagram age

  • Written by Sheri Lambert, Professor of Marketing, Temple University
How the Philadelphia Art Museum is reinventing itself for the Instagram ageModernizing a century-old cultural brand in Philly can be risky.Rob Cusick/Philadelphia Art Museum

On Philadelphia’s famed Benjamin Franklin Parkway, where stone, symmetry and civic ambition meet, something subtle yet seismic has happened.

The city’s grandest temple to art has shed a preposition.

After nearly a century as the...

Read more: How the Philadelphia Art Museum is reinventing itself for the Instagram age

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